Customer Testimonial

I just wanted to share with all of you the huge success we’ve had with the Cold Birthday Mailings. For those who don’t know, the company will send gift certificates to people near the restaurant who are not already in your database. They’re valid during the month of their birthday. We had been e-mailing our own certificates, and usually sent out an average of 275 certificates per month. Over the past 4 months, we averaged a 20 percent return of these certificates. This generated average sales of $3789 per month.
We started the Cold Birthday Mailings in January, with 589 certificates sent. In just the first week, 48 of the certificates were redeemed in our restaurant, generating $2867 in sales. By the end of the month, we’ve had a total of 194 certificates redeemed…that’s 33% of all that were sent out! And best of all, our sales from this promotion came to $11,413! This helped our sales increase by 22% over last January. We believe that many of these people have never been to our restaurant, and we hope to give them a wonderful dining experience in order to get them to return!
Just wanted to share this success story with all of you who may not have tried this yet. Please feel free to email me if you have any questions. Thanks,
Chef Jeff Baldwin
J. Baldwin’s Restaurant & To Go